THE END OF "INDEPENDENT"

Nowadays, the word "Independent" carries less weight than a balsa wood ice-cream tasting spoon. 10 years ago maybe it meant something. But it no longer describes anything about the origins of content; it's a genre, a style, a filter.

But in the same decade the term Independent drained of its meaning, a new technology emerged that actually enabled creative people to remain in control of their ideas, their business and, in many ways, their artistic destiny.* That technology is the Internet and with it creative people are expressing ideas that can draw thousands, even millions of people to their websites.

THE AUDIENCE IS WAITING (TO PLACE MORE ORDERS)

Those with a large enough audience can begin to subsidize their self-expression. And that is where the virtuous feedback loop begins. The more you express, the more your audience buys. The more your audience buys, the more they enable you to keep expressing. The more you keep expressing, the larger your audience can grow.

A number of people have already figured this out. They've turned their giant audiences into a massive distributed network of micro-patrons. Amplifier knows all about these self-sustaining creative types. We call them "Undependents™." They're so named because they simply do not depend upon a traditional gatekeeper for access to an audience. They're truly free from the distortions of the traditional main stream media.

If you're reading this and happen to be an Undependent already, then Amplifier has a message for you. We were made for you. And we're coming for you. You could make our job and your life a lot easier by cutting the chase out entirely and going straight to the altar. Let it be known right now that we're coming for you. The only hope you have of stopping us is a Restraining Order, and believe us, we've beat that rap before.

JUDGE US BY THE COMPANY WE KEEP

What can we say? We proudly call some of the Internet's leading content-creators our clients. These include (but are by no means limited to)